I’m an experienced VP/Creative Director with deep roots in Human Centered Design, Retail Consulting, and Experience Design. I cut my teeth in Packaging at Unilever before leading 15+ years of category-defining work at ChaseDesign and 10 Red Design, ultimately leading to a merger with Futurebrand. My design experience spans a wide range of categories; Automotive, Healthcare, Beauty and Skin Health, Personal Care, Pet Care, Food & Beverage, Wine & Spirits, and Hardware, as well as extensive exposure to mass-market retail.

The essence of my work has been focused on orchestrating shopper behavior, influencing brand presence, delivering thought leadership for my clients, and coaching my creative teams to always bring their best. I’m all in on leveraging the creative possibilities of AI. I thrive on new ideas and I’m always up to push something disruptive and untested.

Today, I’m eager to explore new territory and collaborate with entrepreneurial teams on exciting, next-gen work. Take a look at my portfolio and lets connect.

Cheers!